This project was made in my time working with the company Sayollo, an Israeli startup that specialize in in-game native ads and its main product gComm the first-ever purchasing platform of real-life products sold directly inside mobile games without leaving the game.
Download CVDemonstration of how Sayollo's platform can work inside the mobile game Fortnite.
Sayollo's solution for abandoned carts in online commerce platforms like Amazon.
Different brand campaigns in the Uber app and Uber Eats with eCommerce purchases.
Sayollo
Sole Designer
Mobile
UX, UI, Demo Video
Figma, PS, AI, AE
2 Weeks
Research Amazon, ebay, and other online commerce platforms and provide a solution to their abandoned carts with the use of Sayollo's gamified commerce platform.
When a user adds a product to the online shopping cart of an e-commerce site but doesn't proceed to checkout and complete the purchase
I owned ideation, UX flow, UI and motion. No team, a special project directed by the CEO.
No data-access, branding or trust requirements were provided.
A fixed deadline set by the upcoming partner pitch.
Research Amazon, ebay, and other online commerce platforms and provide a solution to their abandoned carts with the use of Sayollo's gamified commerce platform.
When a user adds a product to the online shopping cart of an e-commerce site but doesn't proceed to checkout and complete the purchase
Even though this field is very complicated and vast many of the eCommerce platforms shared common issues and it was my job to create a product that aligns with Sayollo's ideals and services which will benefit both parties.
I combined online articles and abandonment data with conversations with Amazon partners and Sayollo's sales team, to understand what retailers care about and what a partnership needs to prove.
Fashion
Shopper
Tech-savvy
Find deals on products he needs at the lowest cost and the least hassle, browse for new items and see the latest trends available, buy stuff without leaving the house.
massive amount of products which mostly lack relevance, long complex experience, technical problems prevent completion of purchases, no incentives.
Articles, abandonment data, calls with partners and sales.
Vision, points system, four-step user flow.
Four key screens in Sayollo's visual language.
Animations and a demo video for the pitch.
Users hesitate to link a shopping account inside a game
Bonus points for first-time linking, plain wording about what data is shared, and Amazon's logo shown only at the linking step.
A cart prompt can feel like an ad and interrupt play
Offered at natural breaks in gameplay, with an easy dismiss.
Converting points to a discount must be instantly clear
A simple points-to-price display with a visible progress bar.
A big retail brand on a small screen can look like a scam
Sayollo's familiar interface throughout, with retailer branding limited to account linking.
Players see everything they left behind and can remove items or add related ones. It's heavier than a single item, but control builds trust and can grow the basket.
Points come from first-time account linking, then from playing the game or using the app, tying the discount to the platform.
Amazon's logo appears only while linking. The rest looks native to the game, so it never feels like an impersonation or an ad.
Points accumulate up to a total of about 15% discount in most cases, or a points-to-dollar conversion that varies per game. It keeps the offer attractive to the retailer and predictable for the player.
Give eCommerce sites another platform to reach their audience and sell products, to increase conversion and solve abandoned carts.
Introduce a gamified points-to-discount system with a commerce interface to help users complete abandoned purchases.
Build a points system through game points and account linking across sites, in a simple and trustworthy experience.
Gift initial points for linking an eCommerce account. Add points earned in the game and convert them into a real-world discount.
With the integration of Sayollo's gaming commerce platform we would offer eCommerce sites another platform for awareness and not only that but also provide conversion and a solution to their abandoned carts.
We get users cart information from eCommerce sites provide a gamified platform with incentives and discounts and give them another platform to reach their audience and sell their products.
For this Project I had to create a UX/UI workflow, wireframes, screens, animations and interactions that would demonstrate the purpose of this new product through a simple to understand but comprehensive short video.
Sayollo met and presented the partnership idea with multiple big eCommerce companies and they showed a lot of interest and this pushed the feature to production stages and talks about integrations with Sayollo's platform.
Demonstration of how Sayollo's platform can work inside the mobile game Fortnite.
Showcase Sayollo's solution for abandoned carts in online commerce platforms like Amazon & etc.
Different brands campaigns in the Uber app and Uber eats with eCommerce purchases.
Demonstration of how Sayollo's platform can work inside the mobile game Fortnite.
Showcase Sayollo's solution for abandoned carts in online commerce platforms like Amazon & etc.
Different brand campaigns in the Uber app and Uber Eats with eCommerce purchases.
App UX design for smart home devices, that allows the users to operate & monitor their home and all their devices in one app through their phone in the easiest way possible.
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Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.
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Design user experience and interface for Desktop and Mobile.
Branding, typography, logo design, marketing campaign and more.
Modeling, animation, character design and 3d products.
