This project was made in my time working with the company Sayollo, an Israeli startup that specialize in in-game native ads and its main product gComm the first-ever purchasing platform of real-life products sold directly inside mobile games.

Download CV

EPIC

Platform

Mobile

Client

Sayollo

Deliverables

UX, UI, Demo Video

Tools

Figma, Photoshop, Illustrator, After effects

Project Breif

Research Epic as a company and find channels in which Sayollo can integrate its products mainly surrounding Fortnite mobile game and Epic's environment.

Monetization channels
  • Native in-game ads featuring contextual products from epic store or merch.
  • Contextual products sell through Sayollo's platform
  • Live events with limited-time offers
  • User acquisition campaigns for Epic related content
  • Mega Mall Mode for a Metaverse experience

Project Brief

Research Epic as a company and find channels in which Sayollo can integrate its products mainly surrounding Fortnite mobile game and Epic's environment.

Monetization channels
  • Native in-game ads featuring contextual products from epic store or merch.
  • Contextual products sell through Sayollo's platform
  • Live events with limited-time offers
  • User acquisition campaigns for Epic related content
  • Mega Mall Mode for a Metaverse experience
NATIVE IN-GAME ADS

This was a rather simple matter when it came to Fortnite as the game world is filled with all sorts of signs, bill boards and other form of ad placements.

RESEARCH

Taking a deep dive into Epic and their popular game Fortnite required some time to find all the collaborations and previous events and revenue channels utilized till now and figure out what is relevant to Sayollo and how can we even push further to enhance the experience. Market research was rather simple as Fortnite's players consisted of Gen-Z and younger children that accumulates to millions of players.

$5.8B
$1.1B
Revenue in 2021
Mobile revenue
440M
60%
Registered players
Over the age of 18
$5.8B
$1.1B
440M
60%
89.7%
Revenue in 2021
Mobile revenue
Registered players
Over the age of 18
Male majority
Main Persona
Gen-z
Age 18-28
Employment Part-time
Status Not married
  • Minimum Wage Income
  • College Student Education
  • Hobbies: Sports, Computers & theather

Gamer

Shopper

Tech-savvy

Goals

Have fun on my phone in my free time, enjoy new experiences I can share with family and friends, and maybe show off some new an exciting thing I earned or bought.

Pain points

Not much time when playing games like Fortnite on mobile, low income cant spend too much on none essentials, Ad in mobile game are mostly not relevant to him.

"I play Fortnite in my free time I don't like it wasted or being interrupted"
Intro

By taking our platform and integrating it into Fortnite we offer Epic full consumer journey from native awareness campaigns to multiple revenue channels without interrupting the gamers experience with our in-game contextual product offers.

VISION

Create a new commerce channel in mobile gaming through Sayollo's platform in a non-disruptive experience for the player with seamless transition between playing and shopping.

Challenge

Find the right timing in-game to offer the right product for each individual player without detracting immersion from gameplay, and enhancing the experience insted.

problem

Sayollo's platform is designed in a white labeled fashion, require to offer products in various ways and timings, and find the right products that are contextual and benefits Epic.

solution

Design custom made offer UI that matches Fortnite, offer products at dead times, special events, unique Metaverse experiences and offer Epic physical and digital products.

GAMING COMMERCE

With the integration of Sayollo's gaming commerce platform epic would be able to sell real life products in side the game without leaving or disrupting the game.

Content

This Project needed to be quick and to the point and therefore I made a self explanatory video that demonstrates everything Sayollo has to offer currently and in the future in this partnership. Starting with our base Awarenes in-game ads and gComm's product offers, and continuing with custom made Fortnite UI & UX to match the game design, UA campaign, Merch, Epic Store deals, Live Events and the Mega Mall Mode.

partnership Presentation

SUMMARY

Overall the meeting with Epic went great and they were very pleased with the ideas that were presented, they said they have prior projects in the pipeline but would like to continue talks in the future and bring the real world commerce into their game.

Takeaways
  • Native in-game ads should not be the main focus.
  • The familiar game UI within Sayollo's platform left players immersed in the game.
  • Sayollo's commerce platform had to feel not only native to the game but also enhance the experience.
  • Campaigns had to be relevant ,contextual, affordable, and placed in the right place and time.
  • Metaverse experience is still in concept stages.

PROJECTS

PROJECTS

Web Design

SAYOLLO

Redesign Sayollo's company home page, blog, one pagers, campaigns and more.

CMarket

Crypto currency trading and teaching company website with SAAS plan.

BNR company

Construction and flooring company with unique products and services.

MetaBIT UI

UI design for an analytics software featuring graphs, statistics and more.

Monster hunter world

Promotional site for the game Monster Hunter World.

Overwatch APP

App design for the game Overwatch with Statistics, Esports, News and more.

SAYOLLO

Redesign Sayollo's company site, blog, one pagers, campaigns and more.

BNR company

Construction and flooring company with unique products and services.

MetaBIT UI

UI design for an analytics software featuring graphs, statistics and more.

Marketing

3D ART

Smart home app

App UX design for smart home devices, that allows the users to operate & monitor their home and all their devices in one app through their phone in the easiest way possible.

Read More
SAYOLLO REDESIGN

Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.

Read More

Contact me

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Design user experience and interface for Desktop and Mobile.

Branding, typography, logo design, marketing campaign and more.

Modeling, animation, character design and 3d products.

SAYOLLO REDESIGN

Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.

Read More
SAYOLLO REDESIGN

Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.

Read More
SAYOLLO REDESIGN

Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.

Read More
SAYOLLO REDESIGN

Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.

Read More